Mobile OS Routing Best Practices for App Developers

Acquiring mobile app users requires removing every barrier between interest and installation. Sending an Android user to an iOS download page wastes marketing budget.

1. The Need for Intelligent OS Detection

Smart OS routing inspects the user agent string of incoming clicks and automatically dispatches visitors to the appropriate store target instantly.

2. Implementing Fallbacks

Always configure a desktop fallback destination for users clicking from laptops or tablets.